Briefing

Battle for connected home seizes the stage at CES 2019

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Google faced off with Apple’s Siri and Amazon’s Alexa at the Consumer Electronics Show in Las Vegas this week with its show “Google Assistant—The Ride.” The tech company constructed a small-scale version of Disneyland in a car park, complete with animatronic characters and dioramas, to show how features of Google technology—such as reminders, navigation and translation—can help improve consumers’ lives. (Financial Times)

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Talking point: The elaborate move demonstrates Google’s ambition to take on Amazon and Apple in the virtual-assistant, smart-speaker and connected-home industries. As one analyst told The Financial Times, the show was like using a “sledgehammer to crack a nut.”