Briefing

Australia to make Google and Facebook pay for local news content

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The country’s Competition and Consumer Commission is drafting a policy that would require the U.S. tech firms to share revenue and data they collect from local news with the media companies that create the content. (Financial Times)

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Talking point: Google and Facebook have faced similar pressure in other countries to share the revenue they glean from other firms’ content. The Logic reported last year that Canadian publishers had asked for sweeping regulations to limit tech companies’ dominance at the expense of local players. Earlier this month lawmakers in France ordered Google to negotiate with media companies “in good faith … on the remuneration for the re-use of their protected contents.” Australia’s move follows a 2019 analysis of digital platforms’ dominance in online media that found Google and Facebook captured a respective A$47 and A$24 of every A$100 spent on online advertising in the country. Its push to draft a plan now comes as publishers worldwide grapple with a sharp decline in advertising revenue due to COVID-19.