Briefing

AT&T faces lawsuit as Sprint calls out deceptive 5GE title

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Sprint is alleging its competitor broke U.S. federal laws around false advertising by branding its network 5GE when it actually operates closer to 4G speeds than 5G ones. AT&T has previously claimed the “E” in 5GE stands for “evolution” as it works up to 5G speeds. On Friday, AT&T said it will fight the lawsuit. (VentureBeat)

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Talking point: Verizon and T-Mobile have also complained about AT&T’s advertising, but Sprint is the first major telecom to actually sue in an attempt to stop the company. Sprint claimed it was losing customers because of AT&T’s campaign. It’s a critical time for Sprint, which has invested billions in network upgrades to build a 5G network. AT&T has a history of similar practices. When it transitioned from 3G to 4G, as outlined by The Logics briefing in December 2018, AT&T started using 4G logos well before its phones reached 4G speeds.