Apple is in active negotiations to use Google’s generative AI model, Gemini, to power new iPhone features coming this year, unnamed sources familiar with the situation told Bloomberg. The iPhone maker also recently held discussions with OpenAI. (Bloomberg)
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Apple is in active negotiations to use Google’s generative AI model, Gemini, to power new iPhone features coming this year, unnamed sources familiar with the situation told Bloomberg. The iPhone maker also recently held discussions with OpenAI. (Bloomberg)
Talking point: If the two tech giants reached a deal—and got it past regulators—it would have a massive impact on smartphone users: Apple’s iOS and Google’s Android combined represent as much as 97 per cent of the world’s mobile operating systems. It would also mark Google’s highest-profile deal for Gemini to date. Alphabet’s stock closed up more than four per cent on Monday, while Apple shares were up about 0.6 per cent. Apple has been under pressure to catch up on generative AI. It recently bought DarwinAI, a Waterloo, Ont.-based machine-learning company , and reportedly scrapped its self-driving car project to shift its focus on generative AI.
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