Her departure comes less than a year after the launch of its subscription service, Apple News Plus. Apple is looking for a replacement. (Bloomberg)
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Her departure comes less than a year after the launch of its subscription service, Apple News Plus. Apple is looking for a replacement. (Bloomberg)
Talking point: Schimel’s departure caps off a difficult year for Apple News. She was in charge of negotiations with advertisers and news outlets for the US$10 monthly subscription service, which bundles stories from a variety of media organizations. The company is considering combining Apple News with Apple TV Plus and Apple Music in the hopes of boosting subscribers. Apple News is nominally part of a broader push by Apple to make money off services, but its revenue is marginal. (The service has secured about 200,000 subscribers; Apple Music has around 60 million.) Apple failed to make deals with The Washington Post and The New York Times; at least some of the outlets that have signed up are reporting less revenue than they expected from the partnership. In September 2018, The Logic broke the news of Apple News Plus’s Canadian launch. There remain at least two prominent holdouts in this country: The Globe and Mail and Postmedia.
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