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    Trusted tech and business reporting.

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    Brendan Sinclair-Assistant Editor The Logic, headshot

    Brendan Sinclair

    Senior Editor
    Brendan Sinclair is a journalist who covered the video games industry for more than 20 years and has held senior editorial roles at GameSpot and GamesIndustry.biz. He currently manages the copy editing and production desk for The Logic. In his spare time, he puts together the Context-Free Patent Art blog. He is based in Toronto.
    [email protected]

    Articles by Brendan Sinclair

    Briefing

    Ubisoft stock plunges on dipping sales, quiet release slate

    https://thelogic.co/briefing/ubisoft-stock-plunges-on-dipping-sales-quiet-release-slate/

    By Brendan Sinclair   |   May 15, 2025

    Two-thirds of you say tariffs have changed the U.S.-Canada relationship forever

    https://thelogic.co/intelligence/subscriber-survey/us-canada-trade-war-change/

    By Brendan Sinclair   |   Apr 23, 2025

    66% of respondents to The Logic’s latest survey also said their workplace is already feeling the impacts of the trade war to some degree

    A protestor in Ottawa holds a flag with a Canadian flag on one side and an American flag on the other. The protester is in silhouette, but light shining through the flag makes the US side of the flag visible through the Canadian side.

    Quebec’s game industry is hurting. Insiders say the government is making things worse

    https://thelogic.co/news/the-big-read/quebec-montreal-game-industry-tax-credits/

    By Brendan Sinclair   |   Mar 26, 2025

    Changes to Quebec’s tax credits system ‘fundamentally misunderstand’ how the industry works and could persuade many companies to leave the province, game developers say

    A red-brick Ubisoft building in Montreal.

    Alberta has abandoned plans for a video game tax credit

    https://thelogic.co/news/alberta-drop-game-industry-tax-credit/

    By Brendan Sinclair   |   Mar 24, 2025

    Years after it took steps to revive a tax break for game developers, the province confirms the idea has been shelved.

    Screenshot of the game Nightingale with the silhouette of a person holding an axe standing in a field with a giant circular structure across the sky

    Briefing

    Ubisoft reportedly looking to sell part-ownership of key brands

    https://thelogic.co/briefing/ubisoft-reportedly-looking-to-sell-part-ownership-of-key-brands/

    By Brendan Sinclair   |   Mar 14, 2025

    How an IT worker from Saskatchewan made the best game of the year

    https://thelogic.co/news/balatro-developer-interview/

    By Brendan Sinclair   |   Feb 6, 2025

    Balatro is up for every video game award going. Its developer, an anonymous former IT worker from Saskatchewan, explains where the idea came from.

    Just 39% of you are feeling optimistic about Canada’s future

    https://thelogic.co/intelligence/subscriber-survey/canadians-pessimistic-future-trump/

    By Brendan Sinclair   |   Jan 31, 2025

    Uncertainty about Trump and a lack of strong Canadian leadership are dragging the country down, a new survey of The Logic's readers shows

    Dark clouds pass by the Parliament buildings in Ottawa.

    Briefing

    Ubisoft explores potential deal amid weak sales

    https://thelogic.co/briefing/ubisoft-explores-potential-deal-amid-weak-sales/

    By Brendan Sinclair   |   Jan 10, 2025

    The strange, sad story of Ubisoft’s Sad Room

    https://thelogic.co/news/the-big-read/ubisoft-montreal-games-industry-problems/

    By Brendan Sinclair   |   Nov 13, 2024

    Ubisoft Montreal, once the jewel in the gaming giant’s crown, is struggling. Sources say talent dilution and retention are partly to blame. And then there’s the Sad Room.

    Illustration of five people indoors, one standing with a backpack, others sitting or standing, one with headphones. A staircase is visible in the background.

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