The NFL will have current and former players, executives and others host Ask Me Anything discussions, a type of forum-based Q&A session, on Reddit at least once a month. It will also produce digital video featuring the guests and distribute them on Reddit and its own properties. The league will not pay Reddit a fee, but the two will share any sponsorship revenue the videos receive. (Wall Street Journal)

Talking point: Though Reddit’s audience base pales in comparison to giants like Facebook and Instagram, it’s catching up. In April 2018, it had 330 million monthly active users—equal to Twitter’s user base at the time, and with higher engagement rates than many of the other platforms. One of the main draws for the NFL was that a sizeable percentage of Reddit users don’t use other platforms: for example, 33 per cent don’t use Instagram and 28 per cent don’t use Twitter. That means the NFL can reach a football community—of which Reddit counts 8.8 million monthly visitors—that may not typically be found on the larger networks. After addressing a number of content-moderation scandals—which it’s still struggling to handle—Reddit got a financial boost in February, raising US$300 million in a Series D round led by China’s Tencent, increasing its valuation to US$3 billion. Its CEO, Steve Huffman, said the money will be put toward improving Reddit’s website design and helping it compete with Google and Facebook in the digital ad space.