In a New York Times op-ed, Google CEO Sundar Pichai wrote that digital privacy is for “everyone,” and that it shouldn’t be a luxury solely for those who can afford premium products—a veiled criticism of Apple, which has long marketed itself as a privacy protector. Apple bases its business model on selling higher-priced hardware compared to Google, which makes part of its revenue on ads targeted from user data. (New York Times)

Talking point: Amid increasing public concern around how tech companies handle user data, the op-ed shows Google is trying to catch up with Apple in marketing itself as a company that cares about user privacy. Pichai played down how Google collects user information, writing only that “a small subset of data helps serve ads that are relevant.” The company also updated its Chrome browser today; it will now give users a clearer idea about how they’re being tracked on websites using cookies.