The streaming platform announced a new tool Tuesday allowing artists to upload their music to SoundCloud competitors like Apple Music, Amazon Music, Spotify and Instagram. The feature—currently in open beta for its Pro and Pro Unlimited paying subscribers who meet the criteria—promises creators 100 per cent of their rights, distribution royalties and no distribution fees. In 2017, two top executives left SoundCloud; the company also closed two offices and laid off 40 per cent of its workforce. But that year, it got a US$170-million investment, a new CEO and re-shifted its focus to cater to creators. (Fast Company)
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The streaming platform announced a new tool Tuesday allowing artists to upload their music to SoundCloud competitors like Apple Music, Amazon Music, Spotify and Instagram. The feature—currently in open beta for its Pro and Pro Unlimited paying subscribers who meet the criteria—promises creators 100 per cent of their rights, distribution royalties and no distribution fees. In 2017, two top executives left SoundCloud; the company also closed two offices and laid off 40 per cent of its workforce. But that year, it got a US$170-million investment, a new CEO and re-shifted its focus to cater to creators. (Fast Company)
Talking point: Though the streaming platform has 200 million tracks—more than Spotify and Apple Music’s libraries combined—the majority of them aren’t by major artists. CEO Kerry Trainor hopes to capitalize on that by emphasizing its music discoverability. The platform wants to continue its reputation as a career-starter: it’s been known to be a jumping-off point for many major artists, including Post Malone and Kehlani. Through this tool, it wants to make that even easier for creators.
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