Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
Shift newsletter

Cabinet confab looks to green jobs to outpace sluggish economy

Can big EV investments juice up a slowing economy? 

HAMILTON, ONT. — Against a backdrop of electric SUVs and a forecast of rising unemployment, Prime Minister Justin Trudeau painted electric vehicles as an engine of growth while at McMaster University’s Automotive Resource Centre (MARC) on Wednesday.

“Our government is committed to building an economy that works for all Canadians,” he told reporters. “We’re also investing to create new opportunities for resource workers across the country, like the workers I met in Saskatoon last week who are mining the critical minerals and rare-earth elements used to make the batteries our … electric vehicles rely on.” 

Shift newsletter

Cabinet confab looks to green jobs to outpace sluggish economy

Liberals look to accelerate economy with EVs

By Anita Balakrishnan
Prime Minister Justin Trudeau, joined by members of the Liberal cabinet, speaks to the media at the McMaster Automotive Resource Centre, in Hamilton, Ont., during the final day of meetings at the Liberal Cabinet retreat, on Jan. 25. Photo: The Canadian Press/Nick Iwanyshyn
Jan 26, 2023
A A
A Small A Medium A Large
Share

Gift

Share

Can big EV investments juice up a slowing economy? 

HAMILTON, ONT. — Against a backdrop of electric SUVs and a forecast of rising unemployment, Prime Minister Justin Trudeau painted electric vehicles as an engine of growth while at McMaster University’s Automotive Resource Centre (MARC) on Wednesday.

“Our government is committed to building an economy that works for all Canadians,” he told reporters. “We’re also investing to create new opportunities for resource workers across the country, like the workers I met in Saskatoon last week who are mining the critical minerals and rare-earth elements used to make the batteries our … electric vehicles rely on.” 

Related Articles

Canada revs up Porsche pitch

By Anita Balakrishnan

Thorny issues remain ahead of Biden’s trip to Canada in March

By Anita Balakrishnan

While Trudeau was speaking, the Bank of Canada predicted that spending on consumer services and business investment would slow after its new rate hikes. 

Despite the potential for a weakening job market, Ali Emadi, a McMaster professor and Canada Research Chair in transportation electrification and smart mobility, as well as McMaster advanced-manufacturing professor Stephen Veldhuis, said demand for their graduates is not slowing down. 

“The car companies and other companies are telling students, ‘Do you have a pulse? Have you been at MARC for a week or a month? You’re hired.’ And they are paying really good salaries,” said Emadi, who is also CEO of EV startup Enedym. 

The EV sector has not been immune to economic turmoil. Last week, the battery giant LG reportedly pulled out of one of its U.S. gigafactory plants, despite federal support, citing an uncertain macroeconomic outlook.

Asked by The Logic at a press briefing whether LG has since confirmed its battery plant in Windsor, Ont., Innovation Minister François-Philippe Champagne said he’s been speaking with colleagues globally, and that Canada “remains one of the most attractive places” for a battery plant.

UBC economics professor Kevin Milligan, who helped brief cabinet members on economic issues this week, told The Logic that building the supply chain for electric-car batteries could still be a sensible government investment. 

“The kind of industry I would look for, if the government is going to be putting out spending-side measures and trying to grow our productive capacity, [are] ones that have growth potential—a future-looking industry,” said Milligan in an interview. “Whether it’s the critical minerals, whether it’s the actual construction of the batteries.” 

Emadi said that there has been a lot of focus on battery manufacturing, a good sign. However, he told Trudeau that there are other areas of EV manufacturing where Canada could excel, but that politicians are overlooking.

For one, Emadi said, rather than compete with the U.S. CHIPS Act on semiconductor manufacturing, Canada should focus on power electronics, advanced manufacturing, thermal management and chip-related software. 

“They do the chips, we do everything else beyond that. … We are good at those things.” 

Emadi said that software can be used to design better EV motors that don’t need rare-earth magnets, which are difficult to manufacture cleanly and often must be imported from China. 

“This is the thing we are awesome at in Ontario and Canada—our universities are training amazing software engineers.”

Gift the full article

“Having good jobs and having security in your life. … That’s part of what we are looking to build here and support,” Veldhuis added in response to Trudeau’s speech. “As we convert over to EVs, we need to make sure that we retain the manufacturing activity, and that’s what we focus on.” 

Read Shift—The Logic’s authoritative weekly newsletter on automotive technology industry news—for more; and if you know someone who should be reading it, they can sign up here.

#electric vehicles #Enedym #François-Philippe Champagne #LG #McMaster University #The Logic's Shift

Sponsored Content

The real-world economic offshoots of sovereign AI

By Deborah Aarts
Illustration of a plane flying above a mailbox

Increasing healthcare access across Canada

By Deborah Aarts

What it takes to lead a frontier firm

By Deborah Aarts
Paid promotional content

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

Photo: The Canadian Press/Nick Iwanyshyn

Most Popular This Week

Shivam Mahajan and Zaaheda Islam pose in front of their company offices.
Analysis

These AI startups are making millions with tiny teams

By Catherine McIntyre
A screen displays a TSXV and Emerge banner in front of several skyscrapers in Toronto’s downtown financial district.
News

Nasdaq’s crackdown tests Canada’s bet on small public companies

By Catherine McIntyre and Anita Balakrishnan
News

Bigger deals boost Canadian VC investment in bumper start to the year

By Catherine McIntyre
The Big Read

The $20B risk at the heart of Carney and Smith’s grand pipeline bargain

By Meghan Potkins

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

Four people stand in orange safety jackets and helmets stand in a factory, including Prime Minister Mark Carney, second right, speaking into microphone. They are in a plant with yellow scaffolding and a Canadian flag in the background.
News

Ottawa backs ArcelorMittal’s Quebec expansion with $125M

By Laura Osman

Briefing

Cross-Border Impact Ventures raises US$58M for second fund

By Catherine McIntyre   |   Aug 6, 2026 | 6:00 AM ET

Supply-chain management vendor Kinaxis reports revenue jump and higher profit

By David Reevely   |   Aug 5, 2026 | 5:00 PM ET

Flush with cash, Suncor Energy boosts share buybacks—but doesn’t rule out production growth

By Meghan Potkins   |   Aug 5, 2026 | 3:57 PM ET

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

The Big Read

The $20B risk at the heart of Carney and Smith’s grand pipeline bargain

By Meghan Potkins   |   Jul 30, 2026
Commentary

Carmichael: Canada’s culture of risk aversion has created an economic doom loop

By Kevin Carmichael   |   Aug 1, 2026
Analysis

These AI startups are making millions with tiny teams

By Catherine McIntyre   |   Aug 5, 2026
Shivam Mahajan and Zaaheda Islam pose in front of their company offices.
Special Report

Meet Canada’s leading innovators from the Class of 2026

By Sara Harowitz   |   Jul 29, 2026
A multimedia illustration showing images of six smiling individuals, on a dark background with blue shapes.
Exclusive

What the Maple 8’s first chief AI officer is up to

By Murad Hemmadi   |   Jul 28, 2026
An image of a man wearing a white collared shirt. He is standing against a brown background with the word HOOPP written on it. He is slightly smiling and looking directly at the camera.
News

Nasdaq’s crackdown tests Canada’s bet on small public companies

By Catherine McIntyre and Anita Balakrishnan   |   Aug 4, 2026
A screen displays a TSXV and Emerge banner in front of several skyscrapers in Toronto’s downtown financial district.

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account