The reality star and entrepreneur agreed to the settlement after the U.S. Securities and Exchange Commission found she failed to disclose that she made an Instagram post promoting a crypto token called EMAX in exchange for US$250,000. (The Logic)

Talking point: The Kardashians make no secret of their lucrative Instagram sponsorship deals, charging six figures to promote everything from diet teas to the infamous Fyre Festival. Kim Kardashian posted the Instagram story in June of 2021, when the crypto market was hot and celebrity endorsements of various tokens were everywhere. In Canada, influencers are supposed to disclose any payments they’ve received for endorsements, with the British Columbia Securities Commission proposing that newsletters, financial blogs and other communications disclose compensation, as well. The SEC release announcing the settlement calls EMAX a security, a category with much stricter rules about marketing than skin-care products and waist trainers. SEC chair Gary Gensler has previously said he believes the vast majority of crypto assets fall under that category.