Vegano raises $4.2M in a bet the meal-kit business stays hot post-pandemic

Vegano Foods

VANCOUVER — Conor Power wasn’t a vegan when it dawned on him about a year ago to create a meal-kit service centred around plant-based meals. Though he still isn’t—he calls himself a flexitarian who eats mostly animal-product-free meals— the company he now helms, Vegano, has raised more than $4 million in an oversubscribed Series A funding round. 

That Power continues to eat the occasional filet of salmon is kind of the point. His company targets a demographic that wants to consume more plant-based foods, but needs help with recipes and techniques along the way. “The way that our platform is set up, [it] teaches you how to cook and create new meals in a space that a lot of people haven’t had the chance to learn how to cook in yet,” said Power.

With ambitious expansion plans, Vancouver-based Vegano is riding a pandemic-fuelled boom that’s changed the outlook for a meal-kit industry that had struggled to find a sustainable long-term business model. Power—and Vegano’s investors—are betting the legion of new COVID-inspired home cooks will be enough to overcome the structural problems that have plagued the industry.

Purchase a subscription to read the full article.

By entering your e-mail you consent to receiving commercial electronic messages from The Logic Inc. containing news, updates, offers or promotions about The Logic Inc.’s products and services. You can withdraw your consent at anytime. Please refer to our privacy policy or contact us for more details.

Already a subscriber?