Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
The Interview

Why Microsoft is still bullish on Canada

Tucked behind Web Summit’s main stage at the Vancouver Convention Centre was a room lined with rows of sand-coloured interview pods resembling horse stalls. Inside one sat Microsoft president and vice-chair Brad Smith. In an interview with The Logic before his keynote, Smith offered a sleek vision of the future of AI that formed a stark contrast with the rustic backdrop.

Brad Smith, vice-chair and president of Microsoft, stands in a hallway backstage at Web Summit Vancouver 2025 at the Vancouver Convention Centre, flanked by glowing blue screens.
The Interview

Why Microsoft is still bullish on Canada

President Brad Smith on data centres, data sovereignty and the tech giant’s open relationship with OpenAI

By Aimée Look
Brad Smith, vice-chair and president of Microsoft, backstage at centre stage on day one of Web Summit Vancouver 2025 at the Vancouver Convention Centre. Photo: Sam Barnes/Web Summit
Jun 3, 2025
A A
A Small A Medium A Large
Share

Gift

Share

Tucked behind Web Summit’s main stage at the Vancouver Convention Centre was a room lined with rows of sand-coloured interview pods resembling horse stalls. Inside one sat Microsoft president and vice-chair Brad Smith. In an interview with The Logic before his keynote, Smith offered a sleek vision of the future of AI that formed a stark contrast with the rustic backdrop.

Though Microsoft has walked away from some data centre leases globally, it’s continued to prioritize building in Canada, with the country’s data-friendly cool climate and vast energy resources. They’re fuelling the cheaper and faster large language models that are the company’s priority. As Microsoft and OpenAI reportedly redefine the terms of their multibillion-dollar partnership, the tech giant is also undergoing internal shifts. It recently confirmed plans to lay off thousands of employees, and Smith predicts the tech sector is leading a broader shift in which companies direct more of their resources towards AI.   

This transcript has been edited for clarity and brevity.

Related Articles

Buildings stretch across Vancouver’s skyline, framed by snow-capped peaks.

Web Summit descends on Vancouver

By Aimée Look
The exterior of an office building with a Bell sign on the top edge of the building.

Bell announces major AI data centre building plans for British Columbia

By Murad Hemmadi
A close-up shot of the CEO of Jack Newton, as he speaks at a panel at Web Summit conference.

U.S. investors’ dominance of Canadian tech doesn’t matter, industry says

By Aimée Look

Microsoft has slowed some of its data centre projects in the U.K., Asia Pacific and the U.S. It also has some data centres in Canada. Is Microsoft still committed to its US$80 billion data centre spend? And what does the future of data centres look like in Canada? 

We will spend, as we said, more than US$80 billion this fiscal year. That ends at the end of June. We will spend more in the next fiscal year than we spent this fiscal year. 

So the spending on data centres is continuing to grow. The growth rate is slowing, but it has reached a point where the amount is enormous. I think that’s the only word I can use to describe it. And let me just say Canada is getting more than a significant share of the total. Let me put it that way. 

We’ve long been building out in Canada and across Canada, in part because we recognize Canada’s data sovereignty needs. Those have been apparent for more than a decade, and it enables us to serve the people of Canada, the government of Canada, businesses here. So we do remain committed. 

And I think in context, the definition of “pulling back”—is growing more slowly than we might have, but still growing, and I think, probably remaining the largest investor and builder of data centres for customers in the world. You look at a company like Amazon, they’re building a bit for their own use. We’re really building for the use of our customers, and we’re going to continue doing that.

Is Microsoft diversifying away from its relationship with OpenAI? And if so, why?

I wouldn’t say diversifying away from. I think both firms are diversifying, which is perhaps a natural aspect of the evolution of the industry and the growth of both firms.

OpenAI is participating with other firms. So are we. But I would not for a moment understate the importance of our partnership or our appreciation for OpenAI.

Brad Smith, vice-chair and president of Microsoft, stands on centre stage during day one of Web Summit Vancouver 2025 at the Vancouver Convention Centre.
Brad Smith, vice-chair and president of Microsoft, on centre stage during day one of Web Summit Vancouver 2025 at the Vancouver Convention Centre. Photo: Vaughn Ridley/Web Summit

Microsoft CEO Satya Nadella has said Microsoft can create near-ChatGPT-quality models for a lot less. What do you think?

We benefit from the partnership we have with OpenAI. So it is a partnership where we, on many days, get to stand on their shoulders. We also have the opportunity to develop other models as fast followers, so to speak.

The AI market is evolving. There is a niche there where fast followers are able to sometimes develop more narrow functionality, but are able to do it less expensively. You see that in a lot of examples across the industry. 

I think the market as a whole has become more diverse. You see the leading proprietary models, the so-called frontier models, not only from OpenAI, but say, Claude or Gemini from Google. You see open source, you see a variety of fast followers, and I think that’s the future. It’s really the ability of customers to be able to access many different models for different uses and different needs.

Are you prioritizing cheaper AI models more, less, or about the same as other types?

We participate in all three layers of the tech stack. We’re building the infrastructure, both for ourselves and everyone else. At the platform layer, which is where you tend to put the models, there is an aspect of our strategy and our work that does involve building smaller models on a faster basis, and that’s important. 

But I would say our broader perspective is building out all the platform services that applications developers need. We look at the ecosystem as a whole, and we think about how we have our work fit together as a whole, rather than a distinct piece by itself.

Within Microsoft, how rapid has the adoption of AI been? Is Microsoft softening its hiring plans as it increasingly integrates AI?

Everything I see shows that our own employees are adopting AI in a variety of different ways at a very rapid rate. We have data on daily usage, weekly usage… Most of the teams that are using AI—92, 93, 94 per cent of them are using it on a daily or weekly basis. Mostly on a daily basis. 

Jobs are changing. Different jobs are changing in different ways. People are, in many instances, doing the most innovative work by taking initiative themselves, by figuring out how to just add AI as a tool that helps them do their work better. 

That includes me personally. If I want to learn something for an interview, or I’m testifying before Congress and I think a question is going to come up. I often turn to AI and then ask somebody rather than the other way around.

I do think that the tech sector is restructuring economically, and the tech sector is at the leading edge of an economic restructuring where a higher percentage of our resources are going to capital in the form of AI—both AI in the form of co-pilots and other tools, and now agentic AI. 

And we’re seeing real breakthroughs there in terms of productivity that will, over time, reverberate throughout the entire economy. I think the ultimate question for people is how to use AI to improve their own skill set and improve the work they do. And people who do that, I think will be successful. I think they’ll have the opportunity to pursue more interesting work and more successful careers. So change is coming, and it will have a variety of different ramifications. 

Are there certain areas of the Canadian startup ecosystem that are particularly attractive to Microsoft, or that you’d like to grow in?

We’ve had more than 3,500 startups engage with us over the last three years in our programs here. And it changes over time. But AI is infused into everything and what you see is this extraordinary nexus, because you sort of add AI to other things. We were talking earlier about building “digital twins” [virtual representations of an object or system] of customer facilities. It may be a physical facility, like an airport. It may be a supply chain that you build out a digital twin. Once you have that digital twin, then you can put AI to work to optimize it.

Gift the full article

The real question is, what’s the problem of the day? How can AI solve it? And that’s why startups are typically created. Somebody has a vision of a problem they want to help solve…this is where we fit in as the platform provider to enable the applications creators to go to work. And I think that’s what we see across Canada. 

The Canada of 2025 has a potential that far exceeds the Canada of the year 2000 or the year 2010 when the Olympics were here because so much talent has come to Canada, because you’ve got this startup ecosystem, all of these digital natives. So the political clouds can sometimes look stormy, but if you look over the horizon, the future in Canada for the people who live here and the companies that are being built here is very bright, especially when AI is added to the equation.

#big tech #Microsoft #Tech #The Interview

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

Brad Smith, vice-chair and president of Microsoft, stands in a hallway backstage at Web Summit Vancouver 2025 at the Vancouver Convention Centre, flanked by glowing blue screens.

Photo: Sam Barnes/Web Summit

Brad Smith, vice-chair and president of Microsoft, stands on centre stage during day one of Web Summit Vancouver 2025 at the Vancouver Convention Centre.

Brad Smith, vice-chair and president of Microsoft, on centre stage during day one of Web Summit Vancouver 2025 at the Vancouver Convention Centre.

Most Popular This Week

A row of trucks pulling white freight trailers lined up on a bridge. The Canadian and U.S. flags stand on the river shore below the bridge, and the prow of a ship is visible on the right side of the frame.
News

Trump renews trade attack on Canada, slapping 50% tariffs on a slew of exports

By David Reevely and Laura Osman
A shot of Sam Witherspoon in front of his laptop, looking pensively over the screen. He's wearing an olive-green hoodie.
News

The Canadian companies trying to break Palantir’s grip on intelligence software

By David Reevely
News

Citi sees Canada heating up in global capital shift

By Chaimae Chouiekh
A shot of Catherine Saine and Sam Ramadori seated at a table in front of screen with LawZero's logo on it.
The Big Read

The small team in Montreal trying to save the world from AI

By Martin Patriquin

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

Construction workers walk across a deck as a crane lifts a large bundle of steel rebar into place at a construction site.
The Big Read

Inside Bell’s all-Canadian plan to power the country’s AI future

By Murad Hemmadi

Briefing

OpenAI says its AI models hacked into Hugging Face on their own

By Murad Hemmadi   |   Jul 22, 2026 | 3:09 PM ET

Northern Ontario news company Village Media expands in U.S. with US$5M deal

By Anita Balakrishnan   |   Jul 22, 2026 | 3:06 PM ET

Trump’s trade chief says new CUSMA deal not likely any time soon

By Laura Osman   |   Jul 22, 2026 | 2:56 PM ET

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

News

Citi sees Canada heating up in global capital shift

By Chaimae Chouiekh   |   Jul 16, 2026
News

So far, foreign-owned firms have dominated Buy Canadian contracts

By Laura Osman   |   Jul 14, 2026
A shot of a sign bearing the Pfizer logo, with a lowrise office building in the background.
The Big Read

The small team in Montreal trying to save the world from AI

By Martin Patriquin   |   Jul 15, 2026
A shot of Catherine Saine and Sam Ramadori seated at a table in front of screen with LawZero's logo on it.
News

The Canadian companies trying to break Palantir’s grip on intelligence software

By David Reevely   |   Jul 20, 2026
A shot of Sam Witherspoon in front of his laptop, looking pensively over the screen. He's wearing an olive-green hoodie.
News

Trump renews trade attack on Canada, slapping 50% tariffs on a slew of exports

By David Reevely and Laura Osman   |   Jul 20, 2026
A row of trucks pulling white freight trailers lined up on a bridge. The Canadian and U.S. flags stand on the river shore below the bridge, and the prow of a ship is visible on the right side of the frame.
The Big Read

We found every data centre in Canada

By Murad Hemmadi, David Reevely, Aleksandra Sagan, Chaimae Chouiekh, Martin Patriquin and Catherine McIntyre   |   Apr 8, 2026
Four vertical slices of aerial view photos. From left, a building in downtown Toronto housing several data centres, a picture of the Albertan wilderness where the proposed Wonder Valley data centre would go, a lit-up QScale data centre in Quebec, and a data centre at a Hydro-Quebec dam.

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account