The Big Read

Are car dealerships ready for the future?

Justina Wilson of Mississauga Toyota in Ontario did not come to her promotion to operations manager by charming a lot full of hagglers and looky-loos, parlaying test drives to a final deal hammered out over industrial-grade coffee and creamer. 

She got her start more than five years ago, collecting internet leads on websites like CarGurus and Kijiji. That role became a launchpad for her to later learn about traditional sales, managing final transactions and warranties.

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