It’s the week of “big red bow in the driveway” ads—or at least, it used to be. 

The next two months will be a test for the auto-retailing sector, which traditionally uses the October to December period to clear out old inventory, advertising their year-end savings events and promoting new models for the year ahead. 

Will this year bring the same advertising flurry? With global digital ad spending growing slower than forecasted, retailers are uncertain about how rising interest rates and inflation will impact deal-hunting holiday shoppers.