Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
Shift newsletter

Gigs at the gigafactory

Who works at a gigafactory?

Volkswagen confirmed the worst-kept secret in Canadian business this week with the long-awaited announcement that St. Thomas, Ont., would be the site of its first North American battery plant. The news breathed fresh excitement into a town that Ford abandoned more than a decade ago, leaving 1,200 workers at loose ends. 

The German automaker provided few details about what it would spend on the plant, what incentives Ottawa and the province offered it, or the number of people it planned to employ. Speculation about the plant’s economic impact has nonetheless been frenzied, with the London Free Press estimating it could employ over 2,000 people and the Windsor Star’s sources saying the workforce could grow to 3,000 or even 5,000.

Despite the lack of details from VW and the federal and provincial governments, here are some numbers we do have: 

Shift newsletter

Gigs at the gigafactory

Getting resumés ready for Volkswagen’s new Canadian battery plant 

By Anita Balakrishnan
Workers complete an electric-car body at the assembly line during a press tour at the plant of Volkswagen AG in Zwickau, Germany, in February 2020. Photo: AP Photo/Jens Meyer
Mar 16, 2023
A A
A Small A Medium A Large
Share

Share

Who works at a gigafactory?

Volkswagen confirmed the worst-kept secret in Canadian business this week with the long-awaited announcement that St. Thomas, Ont., would be the site of its first North American battery plant. The news breathed fresh excitement into a town that Ford abandoned more than a decade ago, leaving 1,200 workers at loose ends. 

The German automaker provided few details about what it would spend on the plant, what incentives Ottawa and the province offered it, or the number of people it planned to employ. Speculation about the plant’s economic impact has nonetheless been frenzied, with the London Free Press estimating it could employ over 2,000 people and the Windsor Star’s sources saying the workforce could grow to 3,000 or even 5,000.

Despite the lack of details from VW and the federal and provincial governments, here are some numbers we do have: 

20%-20%-60%: Brendan Sweeney, managing director of the Trillium Network for Advanced Manufacturing, said the staff of a battery plant is expected to be about 20 per cent engineers, 20 per cent scientists or technologists (like chemists or college-level tech and science degrees,) and about 60 per cent manufacturing workers. 

24,200, or 4%: The share of the population of London and the surrounding counties that already works in automotive manufacturing, with 14 per cent working in manufacturing as a whole as of 2019, thanks to General Motors’s Ingersoll plant, Toyota’s Woodstock plant, and three Magna plants. The military-vehicle maker General Dynamics also has a London plant.

Related Articles

At PDAC, Indigenous business leaders help define the EV transition

By Anita Balakrishnan

FoMoCo’s iron will

By Anita Balakrishnan

56%: Vehicle-manufacturing workers in the region that had no more than a high school diploma as of 2016, compared with 42 per cent of the total workforce there.

22%: The share of women working in vehicle manufacturing in the London area as of 2019, which the Canadian Skills Training & Employment Coalition said was “well below average.” 

US$20–US$23/hour: The entry-level wages for part-time associates in Tesla’s Nevada Gigafactory. That hasn’t budged much since it opened in 2014, when engineers and senior staff made US$41.83 an hour.

$14.5B: The value (converted from euros) of government incentives that VW hopes to receive, mostly from the U.S., for prioritizing its North American plant over other gigafactories. The Canadian government has refused to reveal the amount it is furnishing so far, but said it will become public eventually.

$262.1B: The amount VW said this week it would spend on software and EVs in the next five years.

The opportunity: 

Since very few chemical engineers work at existing assembly plants, Sweeney said “there will need to be a bit of a focus on some of the chemistry types that the plants need. They might need to start training some people or really recruiting hard from Western and Fanshawe or encouraging people with a chemistry background to move to the St. Thomas-London area.” 

He said courting more women and mothers re-entering the workforce is one tactic that has worked well for GM in its Oshawa plant. 

Raed Kadri, the head of the Ontario Vehicle Innovation Network (OVIN), said he’s working with many automotive companies that are starting even earlier, engaging students down in the K-12 system. 

The OVIN released a report in January looking at the top in-demand skills for battery production, and found electrical and mechanical engineers were among the most highly valued. Physics and computer-science graduate-level degrees were also in demand, and specialized software skills like Java, Python, MATLAB, C++, C and AUTOSAR. 

Sweeney said that Canada has a unique opportunity with VW, the first major European manufacturer to settle here, that could spread the word to suppliers in its hometown of Wolfsburg as it prepares to open the plant in 2027.

“Toyota has emerged and persisted over the past couple of years as the largest automaker in Canada, largely because they were impressed,” he said. “Now we’ve got that first real anchor investment from Volkswagen. Let’s impress them. Let’s put on a show. “

Read Shift—The Logic’s authoritative weekly newsletter on automotive technology industry news—for more; and if you know someone who should be reading it, they can sign up here.

#battery plants #electric vehicles #The Logic's Shift #Volkswagen

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

Photo: AP Photo/Jens Meyer

Most Popular This Week

A man wearing a dark shirt is pictured against a brick wall. He is looking directly into the camera. with a serious facial expression.
The Big Read

How Sheldon McCormick brought Communitech back from the brink

By Catherine McIntyre
A skyscraper on Bay Street in Toronto, viewed from street level looking up, with a traffic light and street sign in the foreground against a blue sky with clouds.
Analysis

Canada’s AI hiring boom has reached Bay Street’s top executives

By Chaimae Chouiekh
A shot from above of five people clustered around a table, all working on near-identical laptop computers. Their computer bags lie on the floor and some are wearing yellow lanyards.
News

1 in 3 professionals are using unauthorized AI on the job, global survey finds

By Anita Balakrishnan
A head-on shot of James Neufeld seated with others at a round table in a meeting room. Eleanor Olszewski is seated to his left. There's a laptop open in front of Neufeld.
News

For this Alberta tech firm, ‘Buy Canadian’ isn’t working as advertised

By David Reevely

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

A man sitting in a chair wearing a dark suit and jacket against a light background. The man is wearing glasses and has a serious facial expression.
Commentary

Carmichael: Was Chicken Little stirring panic, or just taking precautions?

By Kevin Carmichael

Briefing

Carney plans to discuss US$135B defence bank with new U.K. prime minister

By Chaimae Chouiekh   |   Jun 26, 2026

B.C. nearing federal MOU of its own as talks continue on Alberta’s West Coast pipeline

By Meghan Potkins   |   Jun 26, 2026

Quebecor urges CRTC to block Corus restructuring as part of takeover push

By Laura Osman   |   Jun 26, 2026

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

Analysis

It turns out Trump does need something from Canada—aluminum

By Joanna Smith   |   Jun 25, 2026
A close-up of a made-in-Canada stamp on the end of a cylindrical piece of raw aluminum.
Exclusive

Ssense has laid off photo and make-up teams and says AI will do much of their work

By Catherine McIntyre   |   Jun 22, 2026
News

Alberta to free up a huge amount of power to attract Big Tech and its data centres

By Meghan Potkins   |   Jun 24, 2026
A wide landscape shot of high-tension power lines over green and golden fields in rolling countryside.
News

Canada gets low returns from events like the World Cup. Ottawa wants to know why

By Laura Osman   |   Jun 19, 2026
A wide shot of the Vancouver skyline shot from the east, featuring the Science World geodesic dome painted as a FIFA 2026 World Cup soccer ball. B.C. Place stadium appears on the right side of the frame.
News

What makes a nuclear reactor Canadian? Billions of dollars ride on the answer

By David Reevely   |   Jun 23, 2026
A bowl-shaped structure surrounded by concrete barriers. A white sign with a blue Westinghouse logo is suspended across one side of the structure.
News

How a former Russian TV anchor ended up suing Canada’s go-to rocket company

By David Reevely   |   Jun 22, 2026
A shot across an expanse of low forest of a rocket launching into blue skies.

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account