Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
Shift newsletter

Gigs at the gigafactory

Who works at a gigafactory?

Volkswagen confirmed the worst-kept secret in Canadian business this week with the long-awaited announcement that St. Thomas, Ont., would be the site of its first North American battery plant. The news breathed fresh excitement into a town that Ford abandoned more than a decade ago, leaving 1,200 workers at loose ends. 

The German automaker provided few details about what it would spend on the plant, what incentives Ottawa and the province offered it, or the number of people it planned to employ. Speculation about the plant’s economic impact has nonetheless been frenzied, with the London Free Press estimating it could employ over 2,000 people and the Windsor Star’s sources saying the workforce could grow to 3,000 or even 5,000.

Despite the lack of details from VW and the federal and provincial governments, here are some numbers we do have: 

Shift newsletter

Gigs at the gigafactory

Getting resumés ready for Volkswagen’s new Canadian battery plant 

By Anita Balakrishnan
Workers complete an electric-car body at the assembly line during a press tour at the plant of Volkswagen AG in Zwickau, Germany, in February 2020. Photo: AP Photo/Jens Meyer
Mar 16, 2023
A A
A Small A Medium A Large
Share

Share

Who works at a gigafactory?

Volkswagen confirmed the worst-kept secret in Canadian business this week with the long-awaited announcement that St. Thomas, Ont., would be the site of its first North American battery plant. The news breathed fresh excitement into a town that Ford abandoned more than a decade ago, leaving 1,200 workers at loose ends. 

The German automaker provided few details about what it would spend on the plant, what incentives Ottawa and the province offered it, or the number of people it planned to employ. Speculation about the plant’s economic impact has nonetheless been frenzied, with the London Free Press estimating it could employ over 2,000 people and the Windsor Star’s sources saying the workforce could grow to 3,000 or even 5,000.

Despite the lack of details from VW and the federal and provincial governments, here are some numbers we do have: 

20%-20%-60%: Brendan Sweeney, managing director of the Trillium Network for Advanced Manufacturing, said the staff of a battery plant is expected to be about 20 per cent engineers, 20 per cent scientists or technologists (like chemists or college-level tech and science degrees,) and about 60 per cent manufacturing workers. 

24,200, or 4%: The share of the population of London and the surrounding counties that already works in automotive manufacturing, with 14 per cent working in manufacturing as a whole as of 2019, thanks to General Motors’s Ingersoll plant, Toyota’s Woodstock plant, and three Magna plants. The military-vehicle maker General Dynamics also has a London plant.

Related Articles

At PDAC, Indigenous business leaders help define the EV transition

By Anita Balakrishnan

FoMoCo’s iron will

By Anita Balakrishnan

56%: Vehicle-manufacturing workers in the region that had no more than a high school diploma as of 2016, compared with 42 per cent of the total workforce there.

22%: The share of women working in vehicle manufacturing in the London area as of 2019, which the Canadian Skills Training & Employment Coalition said was “well below average.” 

US$20–US$23/hour: The entry-level wages for part-time associates in Tesla’s Nevada Gigafactory. That hasn’t budged much since it opened in 2014, when engineers and senior staff made US$41.83 an hour.

$14.5B: The value (converted from euros) of government incentives that VW hopes to receive, mostly from the U.S., for prioritizing its North American plant over other gigafactories. The Canadian government has refused to reveal the amount it is furnishing so far, but said it will become public eventually.

$262.1B: The amount VW said this week it would spend on software and EVs in the next five years.

The opportunity: 

Since very few chemical engineers work at existing assembly plants, Sweeney said “there will need to be a bit of a focus on some of the chemistry types that the plants need. They might need to start training some people or really recruiting hard from Western and Fanshawe or encouraging people with a chemistry background to move to the St. Thomas-London area.” 

He said courting more women and mothers re-entering the workforce is one tactic that has worked well for GM in its Oshawa plant. 

Raed Kadri, the head of the Ontario Vehicle Innovation Network (OVIN), said he’s working with many automotive companies that are starting even earlier, engaging students down in the K-12 system. 

The OVIN released a report in January looking at the top in-demand skills for battery production, and found electrical and mechanical engineers were among the most highly valued. Physics and computer-science graduate-level degrees were also in demand, and specialized software skills like Java, Python, MATLAB, C++, C and AUTOSAR. 

Sweeney said that Canada has a unique opportunity with VW, the first major European manufacturer to settle here, that could spread the word to suppliers in its hometown of Wolfsburg as it prepares to open the plant in 2027.

“Toyota has emerged and persisted over the past couple of years as the largest automaker in Canada, largely because they were impressed,” he said. “Now we’ve got that first real anchor investment from Volkswagen. Let’s impress them. Let’s put on a show. “

Read Shift—The Logic’s authoritative weekly newsletter on automotive technology industry news—for more; and if you know someone who should be reading it, they can sign up here.

#battery plants #electric vehicles #The Logic's Shift #Volkswagen

Sponsored Content

How to shift your workforce from AI experimentation to adoption

By Jessica Aftimus Rosa

The real-world economic offshoots of sovereign AI

By Deborah Aarts
Illustration of a plane flying above a mailbox

Increasing healthcare access across Canada

By Deborah Aarts
Paid promotional content

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

Photo: AP Photo/Jens Meyer

Most Popular This Week

People stand in large room split into several aisles by banners promoting startups. A video screen on the back wall has the logo for the CDL Super Session on it.
News

The Creative Destruction Lab is using data to reveal what makes startups successful

By Murad Hemmadi
Close-up of a red American roadside call box marked “Made in the U.S.A.,” with a blurred semi-truck approaching on Gordie Howe International Bridge.
News

U.S. industry leaders plead for truce as tariff fight escalates

By Anita Balakrishnan
A shot of two factory workers building dryers on an assembly line.
Special Report

Canada fires back at Trump with tariffs on nearly $28B worth of U.S. goods

By Joanna Smith and Laura Osman
Exterior of a University of Toronto building
News

Canadian universities are still struggling to commercialize their research, new data shows

By Catherine McIntyre

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

News

Canada-U.K. digital trade is set to grow under new phase of Pacific Rim trade pact

By Joanna Smith

Briefing

Canada’s finance minister ready to ‘say what needs to be said’ to U.S. counterpart

By Joanna Smith   |   Sep 1, 2026 | 3:23 PM ET

Magna adds US$35M to its stake in India-based battery startup Yuma Energy

By Anita Balakrishnan   |   Sep 1, 2026 | 2:57 PM ET

Global bond yields hit highest level since 2008 as inflation fears deepen

By Chaimae Chouiekh   |   Sep 1, 2026 | 2:34 PM ET

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

News

Canadian investors are dumping U.S. government debt for American corporate bonds

By Chaimae Chouiekh   |   Aug 24, 2026
An image of tall buildings against a cloudy blue sky.
News

Canadian universities are still struggling to commercialize their research, new data shows

By Catherine McIntyre   |   Aug 25, 2026
Exterior of a University of Toronto building
News

Xanadu gets $195M from federal government to build a quantum computer factory in Toronto

By Murad Hemmadi   |   Aug 28, 2026
Christian Weedbrook stands in a vacant warehouse next to a Canadian flag at a podium labelled for the Strategic Response Fund.
News

Thomson Reuters launches its own AI model to reduce reliance on big tech

By Anita Balakrishnan   |   Aug 24, 2026
News

U.S. industry leaders plead for truce as tariff fight escalates

By Anita Balakrishnan   |   Aug 26, 2026
Close-up of a red American roadside call box marked “Made in the U.S.A.,” with a blurred semi-truck approaching on Gordie Howe International Bridge.
News

The Creative Destruction Lab is using data to reveal what makes startups successful

By Murad Hemmadi   |   Aug 27, 2026
People stand in large room split into several aisles by banners promoting startups. A video screen on the back wall has the logo for the CDL Super Session on it.

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account