Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
News

SRTX blames tariff threat as it cuts 40% of its staff

SRTX has temporarily laid off 40 per cent of its workforce, attributing the move to the looming threat of tariffs from the U.S. and delays in closing its latest fundraise.

News

SRTX blames tariff threat as it cuts 40% of its staff

CEO Katherine Homuth said the company would be hit with 41 per cent tariffs on all its U.S. shipments, adding the situation was a “worst case scenario”

By Aimée Look
Katherine Homuth, CEO of SRTX
"This decision was not made lightly,” SRTX CEO Katherine Homuth wrote in a LinkedIn post announcing the layoffs. Photo: Christopher Katsarov Luna for The Logic
Feb 5, 2025
A A
A Small A Medium A Large
Share

Gift

Share

SRTX has temporarily laid off 40 per cent of its workforce, attributing the move to the looming threat of tariffs from the U.S. and delays in closing its latest fundraise.

The Montreal-based materials manufacturer would be hit with 41 per cent tariffs for its U.S. shipments, founder and CEO Katherine Homuth wrote in a LinkedIn post Wednesday. “We are in a worst case scenario,” she added. The company had around 350 employees prior to the layoffs, according to Homuth.

Related Articles

SRTX founder gets real: ‘Sheertex is not profitable—not even close’

By Aimée Look
A shot of Pierre Poilievre speaking into a microphone at a lectern, against a black background. He's wearing a dark suit and there's a sign on the lectern reading "Canada First."

Tariff threat pushes provinces and feds a step closer to fixing internal trade

By Joanna Smith

SRTX expected a 25 per cent cost increase on shipments to other businesses, Homuth wrote, but had not expected it to be on top of the 16 per cent duty already charged on some products. This existing tariff, Homuth explained, was imposed because some of the company’s raw materials are sourced from South Korea.

The double-whammy, totalling 41% tariffs on all U.S. shipments, would apply because of a threat by President Donald Trump to remove the de minimis exemption. This rule meant SRTX didn’t pay the 16 per cent tariff on goods under US$800 shipped directly to U.S. consumers. If tariffs are imposed, that would no longer be the case.

The 30-day pause on tariffs has given the company time to shift more inventory over to the U.S., and Homuth said she hopes the layoffs will help the company “extend runway.” SRTX is “expediting efforts” to source raw materials from the U.S. to lessen its exposure to tariffs, Homuth said. But the custom fibres will probably take “months to procure,” she added.

In December, Homuth was candid about SRTX’s fundraising struggles. The company has raised US$150 million in equity, US$50 million in convertible debt, and US$50 million in other debt to date, according to Homuth. But it’s losing $30 million annually on its tights business and is “not even close” to being profitable yet, Homuth has previously said.

“What we need is a big injection of capital. Someone with a lot of willingness to take a moonshot,” she said in an interview with The Logic in December. The company is still looking to speed up the close of its fundraise, Homuth said when announcing the layoffs. The tariffs added uncertainty to the equation, and it caused “some investors to ask more questions and pause,” Homuth said. 

But, Homuth said, the company’s vision and strategy remain the same: to build “all the world’s clothes out of Canada,” and become a multi-hundred-billion-dollar company.

Editor’s Note: This story has been updated with further comment from Katherine Homuth.

#Canadian tech #Katherine Homuth #leadership #SRTX #tariffs #Tech

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

Katherine Homuth, CEO of SRTX

Photo: Christopher Katsarov Luna for The Logic

Most Popular This Week

A shot of Catherine Saine and Sam Ramadori seated at a table in front of screen with LawZero's logo on it.
The Big Read

The small team in Montreal trying to save the world from AI

By Martin Patriquin
Icons of AI-powered apps, including Bing, Gemini, ChatGPT and Copilot, are displayed on a smartphone in this photo illustration.

News

The world’s leading AI models may be more Canadian than American, study finds

By Catherine McIntyre
A shot of a sign bearing the Pfizer logo, with a lowrise office building in the background.
News

So far, foreign-owned firms have dominated Buy Canadian contracts

By Laura Osman
Exclusive

PCO clerk Sabia stayed on Mastercard Foundation board for a year with no conflict screen

By Joanna Smith

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

A person looks at a computer screen displaying a programming interface
News

Companies want the AI productivity boost, but not the big bills

By Murad Hemmadi

Briefing

Businesses scramble to respond to wildfires as evacuations continue

By Anita Balakrishnan   |   Jul 17, 2026 | 3:38 PM ET

CAAT updates the pension’s rules on pay transparency and workplace relationships

By Catherine McIntyre   |   Jul 17, 2026 | 3:32 PM ET

U of T gets government funding for wet-lab space at MaRS

By Catherine McIntyre   |   Jul 17, 2026 | 3:01 PM ET

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

Commentary: Quebec Ink

Quebec’s era of endless, cheap electricity is coming to an end

By Martin Patriquin   |   Jul 6, 2026
A cityscape featuring two tall buildings; the right one has a large orange "Q" logo and a Quebec flag atop. The sky is clear and blue.
News

So far, foreign-owned firms have dominated Buy Canadian contracts

By Laura Osman   |   Jul 14, 2026
A shot of a sign bearing the Pfizer logo, with a lowrise office building in the background.
Exclusive

PCO clerk Sabia stayed on Mastercard Foundation board for a year with no conflict screen

By Joanna Smith   |   Jul 13, 2026
The Big Read

The small team in Montreal trying to save the world from AI

By Martin Patriquin   |   Jul 15, 2026
A shot of Catherine Saine and Sam Ramadori seated at a table in front of screen with LawZero's logo on it.
News

Citi sees Canada heating up in global capital shift

By Chaimae Chouiekh   |   Jul 16, 2026
News

Alberta wants to be a model for government AI and power Canada-wide adoption

By Murad Hemmadi   |   Jul 10, 2026
A shot of Nate Glubish at a lectern, against a backdrop of exposed brick partly covered by a white film screen.

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account