North staff warned CEO its smart glasses were too expensive, didn’t work well for women

    North’s Focals 2.0 smart glasses. North

    Two months before the launch of North’s flagship Focals smart glasses, senior product staff at the Kitchener, Ont.-based company warned executives the US$999 spectacles were buggy and cumbersome, and were being rushed to market despite having limited appeal to consumers, particularly women and people with disabilities.

      Purchase a subscription to read the full article.

      By entering your e-mail you consent to receiving commercial electronic messages from The Logic Inc. containing news, updates, offers or promotions about The Logic Inc.’s products and services. You can withdraw your consent at anytime. Please refer to our privacy policy or contact us for more details.
      Already a subscriber?