Communitech has launched a campaign to attract tech talent from the U.S. to Canada after President Donald Trump suspended the H-1B visa allowing high-skilled foreign workers in the country. 

The Kitchener-Waterloo-based innovation hub is spending between $50,000 and $100,000 on nine billboards in the Bay Area that play on the uncertainty raised by the visa suspension. “What if,” the billboards read. “What if my visa gets cancelled? What if I lose my job and health insurance?”