Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
News

CEO of B.C.’s new $500M investment corporation faces triple-bottom-line challenge

VANCOUVER — The chief executive of B.C.’s new $500-million strategic investment fund knows she has a tough job ahead of her. “It’s definitely going to be a bumpy road, and we’re not going to be able to please everybody,” Jill Earthy said in an interview this week with The Logic. “We recognize that—but we’re definitely going to do our best.”

News

CEO of B.C.’s new $500M investment corporation faces triple-bottom-line challenge

By Aleksandra Sagan
Jill Earthy, the former CEO of non-profit WeBC, took on the top job at InBC Investment Corp. in December 2021. Photo: Maxine Bolloch/InBC
Feb 4, 2022
A A
A Small A Medium A Large
Share

Gift

Share

VANCOUVER — The chief executive of B.C.’s new $500-million strategic investment fund knows she has a tough job ahead of her. “It’s definitely going to be a bumpy road, and we’re not going to be able to please everybody,” Jill Earthy said in an interview this week with The Logic. “We recognize that—but we’re definitely going to do our best.”

InBC Investment Corporation, which Earthy leads, has a mandate that goes beyond just closing B.C.’s tech funding gap. Though it’s independent, the provincial government created it to pursue a “triple-bottom-line” approach that focuses not only on financial returns, but also on environmental, economic and social impact.

Talking Point

InBC CEO Jill Earthy predicts “a bumpy road” ahead as she helps lay out the strategic direction of the organization’s $500-million strategic investment fund. She expects to announce the incoming chief investment officer by the end of March with the first investment to be made by early fall.

That means Earthy, and the organization’s soon-to-be-appointed chief investment officer, have a lot to do—and with an eager local tech community already knocking on the door for funding, there’s clearly some urgency.

“I think we may not make everybody happy right out of the gates, right?” she said. “We’re not going to be able to provide funding to everybody who needs it.”

Legislated into existence last year by the province’s NDP government, InBC’s policies and programs must enhance public services and affordability, help with Indigenous reconciliation, tackle equity and anti-racism, fight climate change and strengthen the economy, according to the mandate letter Innovation Minister Ravi Kahlon sent to board chair Christine Bergeron last May. 

Earthy—who started in her new role on Dec. 13 after holding the top post at WeBC, a non-profit that boosts women entrepreneurs in the province—knows InBC won’t be able to do it all at once. 

The organization is close to announcing its chief investment officer, who will craft the fund’s investment policy and be responsible for investment decisions, starting to deploy capital as early as this summer, Earthy said. The search is down to the final candidates, with a decision likely by the end of March and the person in place before the end of May. They will immediately start working on an investment-policy statement, which will define how the fund decides where to put its money—though it will be an evolving document. 

Earthy has worked with the existing team—so far InBC has a staff of six, including three seconded from their government roles—to get that document started, but the CIO will “put their own lens on” it. The document will further outline the organization’s triple-bottom-line approach, she said, and look at asset allocation, specifying where the fund will start investing. 

“Are we going to start potentially looking at investing in funds first? Are we going to dive into direct investments out of the gate?” Earthy said, asking questions she acknowledged she couldn’t yet answer. As it goes, the fund may also look at other mechanisms, such as a loan program or debt product, to help fill the gaps in the ecosystem.

The organization has already been fielding calls from both companies and funds seeking investment. “I think that’s fantastic,” said Earthy. InBC’s staff is gathering information from them to share with the incoming CIO.

Earthy expects the team to choose an initial area of focus and suggested some areas where she thinks the fund can have an immediate impact. “There’s still a gap that exists between the seed [fundraising round] and Series A” in the province’s tech funding ecosystem, she said, which could be a “key opportunity for us to zero in on.” 

She also said she wanted InBC to map the different sources of capital and support available to B.C. companies along each step of their growth trajectory to identify other gaps it can help fill with capital or partnerships. Earthy suggested it could partner with organizations such as Innovate BC, a Crown agency focused on growing the province’s tech sector, and provide funding once startups graduate out of the programs offered by those groups.

There’s also pressure to prove InBC’s model—one that hinges on being inclusive and funding a more diverse group of entrepreneurs than traditional programs—can work. “We have a lot to prove,” she said. “We want to demonstrate that an inclusive approach to capital can be very effective. You don’t have to compromise returns for impact.”

Gift the full article

Once the investment policy is finalized, the CIO will look to hire an investment team of eight or nine people, and Earthy expects InBC’s team to grow from its current six to over 20 within the next 18 months.

As for “the question everyone’s asking”—when will the fund announce its first investment? In the interview, Earthy was cautiously optimistic, initially saying late summer, then hedging. “If it happens earlier, that’s a great thing. But, just to be realistic, I’d say early fall.”

#B.C. #INBC Investment Corporation #Jill Earthy #tech funding #venture capital

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

Photo: Maxine Bolloch/InBC

Most Popular This Week

Andrew Forde, wearing a beige tweed blazer, black slacks and a white sweater, speaks on a stage at the Elevate conference in Toronto with three large blue screens in the backdrop. One screen displays the session topic, AI, another displays the logos for sponsors KPMG and Google, and a third screen depicts a photo of a stop sign covered in stickers. The stop-sign photo is labelled, “Stickers that beat supercomputers.”
News

KPMG’s AI whisperer says some Bay Street firms are falling into a productivity trap

By Anita Balakrishnan
The Big Read

ApplyBoard faces a reckoning as Canada’s immigration boom turns into a bust

By Claire Brownell and David Reevely
A shot of Anthony Hu in a semi-dark office, with his face illuminated by two computer screens.
The Big Read

Anthropic’s Mythos cracked software open like an egg. It’s just the beginning

By David Reevely
Susan Hawkins, chief executive officer of Payments Canada gestures with her hands as she speaks on stage in front of black screen at the Payments Canada Summit in Toronto.
Exclusive

Not all banks and fintechs will get access to the Real-Time Rail at launch

By Claire Brownell

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

News

Canada’s new AI strategy aims to boost firms selling overseas

By Murad Hemmadi

Briefing

Anthropic says world needs option to slow AI development, as models learn to self-improve

By Murad Hemmadi   |   Jun 5, 2026 | 3:37 PM ET

Ottawa taps the brakes on efforts to speed up project permitting

By Laura Osman   |   Jun 5, 2026 | 2:52 PM ET

Kevin O’Leary scales back Wonder Valley Utah plans after objections from a key state legislator

By David Reevely   |   Jun 5, 2026 | 1:42 PM ET

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

News

Canada’s surprise plan to buy Saab command jets leaves competitors seeking answers

By David Reevely   |   May 29, 2026
A closeup of a scale model of a jet covered in pixellated camouflage, with sensor equipment attached to the top of its fuselage. There are civilians and uniformed military personnel milling in the background.
Exclusive

Canada awards Ford $464M to make F-Series trucks in Ontario

By Murad Hemmadi, Anita Balakrishnan and Joanna Smith   |   May 7, 2026
Blurred red, white and black cars zoom down a street in front of Ford’s Oakville, Ont., assembly plant on Friday April 5, 2024.
News

European and Asian firms want a stake in Canada’s photonics factory, Joly says

By Murad Hemmadi   |   May 7, 2026
The Big Read

ApplyBoard faces a reckoning as Canada’s immigration boom turns into a bust

By Claire Brownell and David Reevely   |   May 27, 2026
Exclusive

RBC Insurance chief to depart in shakeup of key strategic role

By Chaimae Chouiekh and Anita Balakrishnan   |   May 27, 2026
Low-angle view of an RBC logo sign in front of a tall glass-and-concrete office tower, with surrounding skyscrapers visible in the background.
Exclusive

Shopify makes cuts to its operations team in latest round of layoffs

By Aleksandra Sagan   |   May 4, 2026
Tobias Lutke in a black shirt and grey jeans sitting on a couch, gesturing with both hands pinching the air as he speaks

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login
or

[wppb-login]

I don’t have an account