The e-commerce company, which buys returned goods from major baby brands and resells them at a discount, said the round was led by Maveron Ventures, the firm co-founded by longtime Starbucks executive Howard Schultz. Other backers include Serena Williams’s Serena Ventures, Jay Z’s Marcy Venture Partners, and existing Toronto-based investor, Golden Ventures. (The Logic)
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The e-commerce company, which buys returned goods from major baby brands and resells them at a discount, said the round was led by Maveron Ventures, the firm co-founded by longtime Starbucks executive Howard Schultz. Other backers include Serena Williams’s Serena Ventures, Jay Z’s Marcy Venture Partners, and existing Toronto-based investor, Golden Ventures. (The Logic)
Talking point: The e-commerce boom during the COVID-19 lockdowns helped Rebelstork’s launch, and the company appears to still be capitalizing on online shopping growth. With its latest funding, Rebelstork plans to launch new products, expand operations and do a round of hiring. In a release, the company said that customers are becoming more price-sensitive, driving more interest in Rebelstork’s liquidated and open-box goods, which it prices with the help of an AI algorithm.
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