Briefing

TikTok launches Canadian ad campaign amid market expansion

The short-video app’s 30-second spot, featuring Edmonton’s James Jones (NotoriusCree) as well as Toronto’s Boman Martinez-Reid (Bomanizer) and Samantha and Madeleine Caleon (CaleonTwins), will first run on TSN during Game 5 of the Miami Heat-Los Angeles Lakers NBA finals. The campaign also includes radio, online display, and out-of-home locations. Elle Canada editor-in-chief Vanessa Craft is joining TikTok as director of content partnerships for Canada, to lead the company’s work with its most-followed users. (The Logic)

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