The short-video app’s 30-second spot, featuring Edmonton’s James Jones (NotoriusCree) as well as Toronto’s Boman Martinez-Reid (Bomanizer) and Samantha and Madeleine Caleon (CaleonTwins), will first run on TSN during Game 5 of the Miami Heat-Los Angeles Lakers NBA finals. The campaign also includes radio, online display, and out-of-home locations. Elle Canada editor-in-chief Vanessa Craft is joining TikTok as director of content partnerships for Canada, to lead the company’s work with its most-followed users. (The Logic)
In-depth, agenda-setting reporting
Great journalism delivered straight to your inbox.
The Rooms Where It Happened in 2021: The year in federal lobbying
Wealthsimple launches ETF to track green bonds
Zymeworks shares fall as new CEO to lay off one-quarter of staff
Liberals should be ‘very careful’ about increasing home buyers’ purchasing power: CMHC head
Best business newsletter in Canada
Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.
See the bigger picture with reporters and industry experts in subscriber-exclusive events.
Membership in The Logic Council
Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.