The longtime sneaker executive headed Kanye West’s Adidas line for just under a year, and formed the company’s partnerships with Beyoncé Knowles and Pharrell Williams. (Complex)

Talking point: Yeezy—which had an estimated US$1.3 billion in revenue last year— Ivy Park and Billionaire Boys Club/Ice Cream all run on Shopify Plus, the e-commerce platform’s offering for larger merchants. So does Kylie Cosmetics, Kylie Jenner’s makeup brand, one of the platform’s most prominent users.  Wexler has spent the last decade leading Adidas’s entertainment and influencer marketing efforts, and his connections and reputation—he “changed the game with our adidas deal,” Kanye tweeted on Wednesday—could help build that roster of stars.