The Toronto-based video-sharing platform filed an antitrust suit against the World Federation of Advertisers (WFA) along with the advertising agency WPP and a subsidiary. The suit alleges the Global Alliance for Responsible Media (GARM), a WFA initiative launched in 2019 to crack down on illegal and harmful digital content, perpetuated a boycott of Rumble and other platforms. (The Logic)
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The Toronto-based video-sharing platform filed an antitrust suit against the World Federation of Advertisers (WFA) along with the advertising agency WPP and a subsidiary. The suit alleges the Global Alliance for Responsible Media (GARM), a WFA initiative launched in 2019 to crack down on illegal and harmful digital content, perpetuated a boycott of Rumble and other platforms. (The Logic)
Talking point: Rumble’s suit comes on the same day as X, formerly known as Twitter, sued the WFA and GARM, alleging the organizations conspired to deprive X of advertising revenue. “The illegal behavior of these organizations and their executives cost X billions of dollars,” X CEO Linda Yaccarino wrote in an open letter to advertisers. Founded in 2013 to in part “protect a free and open internet,” Rumble hosts several well-known conservative figures including Andrew Tate and has attracted investment from Peter Thiel and J.D. Vance. Yet it has faced criticism for allowing disinformation and misogynist content on its site.
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