The company filed for an IPO Friday at the New York Stock Exchange, after a US$100-million round last year that valued it at US$1.1 billion. In its filings, Casper reported that it lost US$92.1 million in 2018 and US$73.4 million in 2017. (TechCrunch)
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The company filed for an IPO Friday at the New York Stock Exchange, after a US$100-million round last year that valued it at US$1.1 billion. In its filings, Casper reported that it lost US$92.1 million in 2018 and US$73.4 million in 2017. (TechCrunch)
Talking point: Casper, launched six years ago aiming to be the “Nike of sleep,” has also opened 60 brick-and-mortar stores, with 200 more coming across North America. It faces stern competition from other mattress startups like Purple, Leesa, Nectar, Tuft & Needle and Canada’s Endy, as well as Amazon and Walmart, which sell their own mattress brands online. Casper has set its sights on more than just foam: according to its filing, it is betting that a broader market exists for what it’s calling the “sleep economy, which it values at US$432 billion. The company’s plans for growth include new products and services like“digital apps, meditation, sleep programming and counseling.”
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