Netflix partners with three Indigenous organizations as part of $25-million Canadian initiative


Toronto-based Indigenous Screen Office and imagineNative, as well as Montreal-based Wapikoni Mobile, will receive money from Netflix to develop the careers of Indigenous actors, producers, writers and cinematographers. (The Logic)

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Talking point: Netflix has now committed funds to 14 Canadian organizations through its $25-million initiative to foster talent from underrepresented communities. In November 2018, Prime Minister Justin Trudeau was grilled on the Quebec show “Tout le monde en parle” for Netflix’s alleged lack of investment in la belle province. The next month, Netflix announced a three-year partnership with Quebec Cinema. The company is currently trying to convince the federal government not to follow Quebec and Saskatchewan’s leads and make it start collecting sales tax. Many of Canada’s largest media groups—including the CBC, the Canadian Media Producers Association and the Alliance of Canadian Cinema, Television and Radio Artists—want Netflix to start collecting the tax. Netflix’s argument hinges on it already contributing to the Canadian economy through initiatives like the one announced today. One catch: Netflix has consistently declined to say how much each organization is receiving, making it difficult to assess the relative impact of these 14 partnerships.