Worth more than US$5 billion, it is Netflix’s largest deal for live sports-entertainment rights to date. It will take effect in January 2025 and gives the streaming platform exclusive rights to Raw in the U.S., Canada, Latin America and the U.K. It will also have international rights to other WWE shows, including Smackdown and WrestleMania. (The Wall Street Journal)
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Worth more than US$5 billion, it is Netflix’s largest deal for live sports-entertainment rights to date. It will take effect in January 2025 and gives the streaming platform exclusive rights to Raw in the U.S., Canada, Latin America and the U.K. It will also have international rights to other WWE shows, including Smackdown and WrestleMania. (The Wall Street Journal)
Talking point: The deal underscores how streamers want to secure “must have” status with customers by providing live sports events—once exclusive to traditional cable and broadcast channels—along with movies and shows. Last week, Amazon partnered with Diamond Sports, giving the platform rights to 37 professional teams.
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