Tara Woodbury, manager for Canada series, will help develop and commission scripted shows for the streaming service in English and French. She will report to longtime Hollywood development executive Danielle Woodrow; both will be based in Toronto. Playback first reported the hire. (The Logic)
Talking point: Woodbury’s most recent credit is Night Raiders, a dystopian drama with an Indigenous director and stars which invokes Canada’s colonial origins. She was also an executive producer on “Transplant,” a CTV medical drama that broke into the U.S. That’s the kind of international exposure Netflix has emphasized it gives to Canadian content it commissions and acquires. Last month, Disney Plus hired its own executive here, former Shopify Studios boss Jason Badal. The moves come as the Liberal government has promised to imminently re-introduce legislation requiring foreign streaming services to pay to produce Cancon in the same way as domestic broadcasters. Netflix says it spent $2.5 billion on productions here between 2017 and 2021; in February, it set up a new Canadian office. Independent producers have said they aren’t seeing the benefits of platforms’ production spending here.