The Calgary-based fintech will offer a Hudson’s Bay Mastercard with cash-back rewards and no annual fee, starting in March to Canadians not in Quebec, and to Quebecers the following month. (The Logic)

Talking point: Neo CEO Andrew Chau told The Logic that the partnership “is a first in Canada” as the card integrates Neo’s existing rewards platform with HBC’s loyalty program. Neo raised $25 million in investment in December 2020 in its first major financing round, with backers including Shopify CEO Tobi Lütke, and announced its first two products: a high-interest savings account and cash-back credit card. At the time, Chau said the round would allow the company to invest in its growth and innovate on its products. He said today that Neo plans to pursue more strategic partnerships like that with HBC. “We see a massive opportunity for innovation in the retail space and have built our platform to seamlessly integrate with retailers.”