Briefing

Movie theatre revenue jumps to $1.9 billion nationally despite rise of streaming services

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Revenue for cinemas, drive-in theatres and film festivals increased 5.7 per cent from 2016 to 2018, according to new data from Statistics Canada. (The Logic)

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Talking point: Movie theatres are using a combination of technology and elbows-up conflict with streaming giants to keep revenue high. E-commerce sales hit 19.4 per cent, up from 14.6 per cent in 2016. Although the number of paid admissions dropped 4.2 per cent, total box office sales were up 1.0 per cent, partially on higher ticket prices for experiences like IMAX and 3D. Meanwhile, some of the largest movie theatre chains—including AMC, Regal, Cinemark and Cineplex—have refused to screen Netflix films, a fight that came to a head this month when Cineplex declined to screen Amazon or Netflix films during TIFF. Not all Canadian movie theatres are pushing back against the tech giants, however. Titles from Amazon and Netflix are being shown at Toronto’s TIFF Bell Lightbox, instead.