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Briefing

Lululemon to launch Mirror home-fitness product in Canada

The Vancouver-based athleisure company said customers in Canada will be able to buy the product at nearly 40 stores, as well as on its Canadian website, starting Nov. 22. (The Logic)

Briefing

Lululemon to launch Mirror home-fitness product in Canada

By Aleksandra Sagan
Oct 7, 2021
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The Vancouver-based athleisure company said customers in Canada will be able to buy the product at nearly 40 stores, as well as on its Canadian website, starting Nov. 22. (The Logic)

Talking point: Lululemon announced in June 2020 it was acquiring Mirror for $500 million, as the company sought to enhance its digital capabilities with the device. Mirror offers both live and pre-recorded classes such as boxing, barre and cardio, and allows members to compete with friends and follow others in the online community. The company didn’t release Canadian pricing, but in the U.S., the basic package costs US$1,495. The pandemic shut down many gyms and boosted the popularity of interactive home workout devices like Mirror and stationary bike Peloton. Amazon even recently launched a fitness brand to get in on the action. The increased competition has slowed Peloton’s growth. It cut the price of one of its bikes by about 20 per cent this summer.

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