Outgoing Premier Jason Kenney said the new ad blitz will target people in Vancouver and the Greater Toronto Area and will focus on Alberta’s relative affordability and shorter commute times compared with Canada’s largest urban centres. (The Logic) 

Talking point: Companies operating in Alberta face a severe labour shortage, and the provincial government has sought to fill the gap through a range of retraining and hiring programs. The lack of skilled workers is a burden on the provincial tech sector in particular, which has grown rapidly in recent years. Kenney said Albertans enjoy the highest after-tax incomes in the country, while homes in Vancouver are three times more expensive than in Calgary and four times that of Edmonton. “You can afford a house and be home in time [from] work to spend time with your family,” he said.