The technology giant said it will spend several years building what it called the Privacy Sandbox for Android, which will limit cross-site and -app tracking on devices that use the operating system. (The Logic)

Talking point: The initiative aims to allow developers and businesses to continue to bring in revenue from websites and apps, and reach customers with ads, but without relying on online tracking identifiers. Apple introduced similar privacy changes last April and shortly after, the quarterly revenues of Meta, Twitter, YouTube and Snap fell. Apple’s advertising business, meanwhile, grew. Meta, then-Facebook, said in August 2020 it expected Apple’s changes would be “a challenging headwind.” Meta’s vice-president of product marketing, ads and business products Graham Mudd tweeted Wednesday he was encouraged by Google’s “long-term, collaborative approach.”