Briefing

Foodora partners with LCBO to deliver alcohol in Ottawa

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The Toronto-based food-delivery company has launched door-to-door alcohol delivery in downtown Ottawa. The pilot follows its alcohol-delivery launch in Vancouver in 2018. “At this time, we’re gauging the appetite for this partnership in the Ottawa market, with the potential to add on more cities in Ontario,” Foodora spokesperson Sadie Weinstein told The Logic. (MobileSyrup)

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Talking point: The move places Foodora ahead of rival Uber Eats in alcohol delivery in the capital, though not because Uber hasn’t been focused on the space. The ride-hailing company started delivering wine and beer in and around Vancouver in August 2018. My colleague Zane reported in early January that Uber was lobbying the Quebec government to offer the service in the province. And, later that month, Dan Park, head of Uber Eats, told reporters that the company is looking to deliver alcohol in Ontario, too. This is the latest Canadian challenge for Uber, following the launch of ride-hailing company Eva in Montreal on Monday. It’s not all bad news for the firm, though. Uber is set to launch in Regina on Wednesday, beating rival Lyft to the city.