Facebook has secured an exclusive deal with Plessey, one of the few AR display manufacturers, to buy all of its displays. Apple had previously tried to acquire the company. (The Information)
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Facebook has secured an exclusive deal with Plessey, one of the few AR display manufacturers, to buy all of its displays. Apple had previously tried to acquire the company. (The Information)
Talking point: This deal allows Facebook to get the benefits of Plessey’s devices without facing the regulatory scrutiny that comes with an acquisition. It comes as Kitchener Ont.-based North, another AR-display maker, is looking for its own buyer. So is Florida-based Magic Leap, which has raised over US$2 billion. Industry-wide, AR firms are facing difficulties with coronavirus-related factory closures and tariffs from China. The tech giants remain keenly interested in the technology, however. Facebook CEO Mark Zuckerberg predicted that, in this decade, “we will get breakthrough AR glasses that will redefine our relationship with technology,” and Amazon and Snapchat are rolling out or considering their own products.
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