Apple said Thursday it will allow users to stop apps from tracking their data across the web this spring, earlier than expected, a blow to Facebook’s advertising business. The social media platform has been building an antitrust lawsuit, accusing Apple of using its App Store to disadvantage competitors, according to Facebook sources. (NBC News, The Information)
Talking point: Apple co-founder Steve Jobs believed in asking users to collect their data, and took a shot at Facebook CEO Mark Zuckerberg in 2010, comparing Apple’s views on privacy with “some of our colleagues” in Silicon Valley. Apple’s announcement yesterday included more jabs at Facebook, among others, with CEO Tim Cook saying social media platforms may hold some blame for stoking “polarization, lost trust and violence” in an apparent reference to the January 6 attack on the U.S. Capitol. Facebook has also publicly disparaged Apple, taking out full-page newspaper ads last year to criticize the company’s planned iOS changes. Facebook has yet to file its lawsuit, but Epic Games filed a similar one against Apple last fall, seeking changes to the company’s business model. Facebook is itself facing antitrust challenges, accused of stifling competition with its Instagram and Whatsapp acquisitions.