The streaming service will also launch in the U.S. and the Netherlands on that day, and in Australia and the Netherlands a week later. The service will cost $8.99 per month in Canada, while a bundled streaming package that includes Disney Plus, ESPN Plus and Hulu will cost $13 per month. (The Logic)
Talking point: Disney is undercutting Netflix on price—the company’s bundled package will cost the same as Netflix’s most popular plan, while its standalone streaming service will cost $1 less per month than Netflix’s cheapest plan, which goes for $9.99. Disney Plus’ pricing reflects its “substantially less volume” of streaming titles relative to Netflix, according to Disney CEO Robert Iger, but the price disparity may seriously affect Netflix’s ability to compete as it wrangles with the impending losses of its two most-streamed shows, Friends and The Office, in 2020 and 2021, respectively. Netflix also recently hiked its subscription price by 20 per cent. Netflix isn’t the only streaming service operating in Canada that Disney will be undercutting on price. Bell Media’s Crave costs $9.99 for its basic plan and $25.97 for additional channels, and Amazon Prime Video costs $8.99 for non-Prime members.