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Briefing

Corel rebranded as Alludo

The Ottawa-headquartered vendor of productivity software said it’s focused on giving knowledge workers the freedom to work wherever and however they want. Evidently, this calls for a change to the name the company has had since it was founded in 1985. (The Logic)

Briefing

Corel rebranded as Alludo

By David Reevely
Sep 13, 2022
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The Ottawa-headquartered vendor of productivity software said it’s focused on giving knowledge workers the freedom to work wherever and however they want. Evidently, this calls for a change to the name the company has had since it was founded in 1985. (The Logic)

Talking point: The Corel name lives on in CorelDraw, one in a family of products that includes WinZip, WordPerfect and PaintShopPro. Once Canada’s answer to Microsoft under flamboyant founder Michael Cowpland, Corel was taken private by private-equity firm Vector Capital in 2003 and reportedly sold to KKR for over US$1 billion in 2019. Although Alludo’s head office remains in the copper-tinted building in Ottawa that once bore Corel’s logo, its CEO Christa Quarles is based in California and other C-suite executives live in New York and Washington state.

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