The fast-fashion retailer says it plans a “big” Montreal experience likely before the end of the year, after a successful four-day long Toronto showroom that about 5,500 people visited. (Retail Insider)

Talking point: Shein opened a Canadian headquarters last year in Markham, Ont., where it has an office and a roughly 170,000-square-foot warehouse. Angela Tucciarone, head of corporate communications in the U.S., said the company plans for more Toronto pop ups as well as more general marketing, sponsorships and activations in the Greater Toronto Area. Shein’s business model produces new items with typically low runs—as few as 100 to 200 units—and gauges demand using algorithms, increasing production based on demand. Coupled with cheap prices, the retailer has risen rapidly in popularity, with consumers and venture capitalists. It is reportedly planning a US$2 billion IPO later this year. It’s also beginning to face scrutiny in Washington.