It’s prime time for businesses that have been touting products related to the total solar eclipse, which has been visible in areas of Canada from 2 p.m. local time in southern Ontario until 6:30 p.m. local time in parts of Newfoundland. Companies have been offering souvenirs and special events, from the Eclipse IPA at the Forked River Brewing Company viewing party in London, Ont., to winery tours in the Niagara area. (The Logic, Global News)

Talking point: One consulting firm estimated that in the U.S. alone, the eclipse’s economic effect could be anywhere from US$1.6 billion to US$6 billion. Cloudy skies may have dampened viewing events outside Quebec, New Brunswick and P.E.I., where there were clearer conditions. Via Rail tickets between Toronto and Niagara were sold out, and Metrolinx—which operates Go Transit in the Toronto area—was preparing for record ridership. Meanwhile, hotel occupancy in Montreal is between 70 and 75 per cent. Krispy Kreme offered themed donuts, while Amazon.ca’s top-selling clothing and accessories item on Monday was eclipse glasses. Smaller businesses like Canadian Etsy shops sold T-shirts and prints, and venues like motels and breweries planned viewing parties.