Briefing

Bird e-scooters launch in Toronto’s Distillery District as company lobbies for city-wide approval

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Bird Canada e-scooters will be available from 4 p.m. to 8 p.m. on weekdays and 10 a.m. to 8 p.m. on weekends until September 15. The e-scooters can only be used within the district, but earlier this week, CEO Stewart Lyons registered to lobby the city on rules governing e-scooter use “throughout the City of Toronto.” (The Logic)

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Talking point: Bird is looking to use its Distillery District pilot as a beachhead for a larger Toronto expansion. To do so, it needs to win over provincial and municipal regulators. This pilot will end three days after the provincial government’s consultations on province-wide regulations that would allow e-scooters to go anywhere bicycles can. On Wednesday, Bird lobbyists emailed six city councillors, including Mike Layton, who requested in August that the city come up with rules for e-scooters. Also on Wednesday, a lobbyist for the firm met with Daniela Magisano, senior legal adviser in the Office of the Mayor, according to its lobbying records. Bird has been lobbying city officials for a while; its lobbyists emailed Magisano five times between July and August before meeting with her. Its e-scooter rival Lime, which operates alongside Bird in Calgary and Edmonton, first registered to lobby in Toronto over a year ago. The firm had a telephone call with Magisano on August 30.