The New York-headquartered company, which expects to list its shares today on the Nasdaq under the symbol ODD, priced shares at US$35 each, up from an initially expected range of US$27 to US$30. (The Wall Street Journal)

Talking point: It’s expected to raise about US$425 million, sources told the WSJ. The direct-to-consumer owner of brands Il Makiage and SpoiledChild uses data, artificial intelligence and tools created by a former Israeli defense official to develop products and tailor customer recommendations. Oddity has also benefited from its cosmetics’ popularity among TikTok and Instagram influencers. How Oddity trades could be a bellwether for other firms that have been waiting to IPO until market conditions improve. Globally, there’s been a slowdown of new issues in recent quarters. Firms such as food-delivery firm Instacart, however, are showing interest in listing in the second half of this year as the stock market rebounds, and several small Canadian firms plan to list on junior markets in the U.S.