The Edmonton-based startup’s technology lets developers add non-playable characters (NPCs) that interact with players in complex ways, as well as AI “game directors” that adapt the game in real-time based on how players are performing, somewhat like a pen-and-paper game’s dungeon master.  (The Logic)

Talking point: Artificial Agency is already working with studios to integrate its technology into games they’re bringing to market, CEO Brian Tanner told The Logic in March. Generative AI NPCs aren’t entirely new, but the startup says the ones it produces are more naturalistic and helpful because they respond to players’ behaviour. Tanner said developers have been particularly keen on the game director agent. The tool has “full control over the world, almost like a little God,” he said, calling it “the promise of AI” for decades “that no one’s ever been able to crack.” Artificial Agency has raised US$16 million in total from backers including Radical Ventures and Toyota Ventures.