Analysts expect the company to report at least US$53 billion in sales, driven in part by Apple’s increased focus on its services business, which includes App Store and iCloud fees. Though phone sales are expected to fall over 10 per cent this quarter, other devices—such as iPads, Macs and wearables like AirPods—and services could increase by more than 14 per cent, according to Bloomberg’s analyst consensus. (Bloomberg)

Talking point: The focus on services comes after Apple reported its first quarterly revenue and sales decline in over 10 years in January. It blamed the U.S.’s trade war with China for the revenue slip. Apple also reported weaker iPhone sales for the quarter, especially in China. The country is typically a strong market for the company, but Chinese phone manufacturers outpaced it in first-quarter sales. Its issues in China could be reflected in future quarterly earnings, as U.S. President Donald Trump recently denied the company’s request for some of its Mac Pro parts from the country to be exempt from tariffs. However, services have been making more money for Apple. They made up 19 per cent of its revenue in its second quarter, a record for the firm. And, its stock is still up 31 per cent this year, showing continued investor support despite weaker earnings.