The e-commerce retailer that’s played a large role in the demise of brick-and-mortar shops said it will open Amazon Style at a Glendale, Calif., mall in 2022 and that it has reimagined the in-store shopping experience. (The Logic)
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The e-commerce retailer that’s played a large role in the demise of brick-and-mortar shops said it will open Amazon Style at a Glendale, Calif., mall in 2022 and that it has reimagined the in-store shopping experience. (The Logic)
Talking point: Customers will be able to use an app to send items to fitting rooms, which will be equipped with touchscreens for further browsing. The store will offer double the selection at traditional shops of the same size, and shoppers will browse digitally rather than through racks. The app will offer personalized recommendations. Last year, Amazon reportedly started planning several large department stores. It already operates multiple kinds of physical locations, including tech-heavy convenience stores Amazon Go, two grocery chains, a bookstore, the 4-Star chain featuring its most popular products, and pop-up locations. The retailer turned to physical locations to boost its private-label sales, get more customer data and make shopping more convenient.
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