The tech company filed a lawsuit against 13 individuals and businesses for allegedly skirting its rules, accusing some defendants of selling counterfeit versions of luxury goods via Amazon’s store. “These defendants were brazen about promoting counterfeits on social media and undermined the work of legitimate influencers,” said Cristina Posa, associate general counsel and director of Amazon’s counterfeit crimes unit. The defendants have not yet responded to the suit. (The Logic)

Talking point: Amazon claimed two of the defendants, including one who was previously a member of its influencer program, posted side-by-side photos of generic and counterfeit products on their websites and on social media platforms like TikTok and Instagram, with the text “order this/get this.” The message to their followers: if they ordered the generic product they’d listed via Amazon, they’d instead receive a counterfeit luxury item. Some of the counterfeit products sold included a Gucci belt, Gucci Disney wallet, and Dior purse, according to court documents. Amazon spent more than US$500 million on fighting fraud, abuse and counterfeit goods last year, and launched its counterfeit crimes unit this June. At that time, the company said its efforts blocked more than six billion bad listings in 2019 and more than 2.5 million suspected bad-actor accounts.