The e-commerce giant is in discussions to invest in the regional-sports programmer. Should the deal go through, Diamond would stream its games on the Amazon Prime platform, while maintaining its cable broadcasting partnerships. The potential deal would allow Amazon to expand its sports coverage to include the games of more than 40 major U.S. sports teams. For Diamond, which filed for bankruptcy in March, a deal would likely allow the company to stave off liquidation. (The Wall Street Journal)
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The e-commerce giant is in discussions to invest in the regional-sports programmer. Should the deal go through, Diamond would stream its games on the Amazon Prime platform, while maintaining its cable broadcasting partnerships. The potential deal would allow Amazon to expand its sports coverage to include the games of more than 40 major U.S. sports teams. For Diamond, which filed for bankruptcy in March, a deal would likely allow the company to stave off liquidation. (The Wall Street Journal)
Talking point: Diamond is the biggest regional-sports chain in the U.S., and had 74 million subscribers to its channels as recently as 2019. Yet it was a victim of the cord-cutting trend and the resulting consumer migration to streaming apps. Amazon has been aggressive in its build out of its sports coverage as it competes with streaming rivals like Disney and Netflix. It has streamed select NFL games since 2017, and signed deals with league-owned streaming services of both the MLB and NBA.
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