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Briefing

Amazon expands Buy with Prime to U.S. merchants

The company said its in-house payment and fulfillment service for merchants’ online stores, which launched in April and has been available on an invite-only basis, will become widely available in the U.S. by the end of January. (The Logic)

Briefing

Amazon expands Buy with Prime to U.S. merchants

By Aleksandra Sagan and Murad Hemmadi
Jan 10, 2023
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The company said its in-house payment and fulfillment service for merchants’ online stores, which launched in April and has been available on an invite-only basis, will become widely available in the U.S. by the end of January. (The Logic)

Talking point: Amazon said merchants using the payment offering have seen conversion—website visitors who place an order—increase on average by 25 per cent. Shopify’s one-click checkout Shop Pay, which launched in April 2017, has also helped merchants sell more, and in June 2021 the Ottawa-based e-commerce company similarly took it off-platform, the first product it has made available to non-Shopify merchants. In September, Shopify reportedly warned its merchants that installing Buy With Prime on their storefronts would violate Shopify’s terms of service and raised the prospect of security risks, saying it will not protect merchants using the competitor’s service from fraudulent orders.

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