Neo Financial, helmed by Andrew Chau and Jeff Adamson, intends to offer a credit card and savings account, and has over 17,000 people on its waitlist. (The Logic)

Talking point: Chau and Adamson helped grow SkipTheDishes into a made-on-the-Prairies tech success story—with 4.4 million customers and over 2,300 employees—that was purchased by Just Eat for $186 million in 2016. The two plan to build this 50-person company in Western Canada, as well, launching first in Calgary in the next few months. It’s partnering with a bank outside the Big Five for its savings account before rolling out Canada-wide. Neo is the first portfolio firm under Harvest Venture Builder, an accelerator for Prairies-based startups that hopes to build multiple tech successes in the region. However, Neo plans to focus on consumer financing, an increasingly crowded market. Koho and Wealthsimple are offering bank accounts, and U.K.-based fintechs TransferWise and Revolut have been granted money-services business licences in Canada. Acquiring customers for this kind of business can be costly. Wealthsimple, for example, spends an estimated $20 million a year on marketing. Neo thinks it can compete by offering an easy user experience, a loyalty program and partnerships with smaller merchants.