After pitching its concept to investors on the television show Dragon’s Den, the women’s underwear company secured a deal led by Arlene Dickinson’s District Ventures Capital, with further backing from investors including Export Development Canada. (The Logic)
Talking point: Founded in 2019, Huha makes what it calls more breathable undergarments after the founder experienced recurring urinary tract infections. Huha plans to use the funds to keep innovating products and expand into new markets. The deal is District’s largest investment to date, and founder and general partner Dickinson said the firm sees “tremendous potential” in the brand. Neither Huha nor District Ventures immediately responded to a request for comment.
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